Robert Dragot

FermaVip

FermaVip "FermaVip" transcends traditional artistic goals by emphasizing the act of creation over the final product, where the medium itself becomes an active participant in the artistic narrative. The objective is not to paint life as it is, but to fill the painting with life - breathing life that evolves in real time. "FermaVip", an innovative artwork + live performance where the image of a crowd of VIPs seemingly humbled before a leader is painted in real time, and broadcast live on television. This piece challenges both the medium and the message, transforming a traditionally static art form into a dynamic and accessible event, while transforming the TV screen into an instrument of artistic expression and public engagement. In an era where the boundaries between private contemplation and public spectacle are increasingly blurred, the use of television amplifies the impact of the work. It democratizes the experience of viewing art, allowing audiences from diverse backgrounds to witness and engage with the artwork simultaneously, regardless of their geographical location. The audience is not simply a passive viewer, but an active participant in the narrative. Their real-time reactions and interpretations bring the work to life, adding layers of meaning and context. The leader before whom the crowd of VIPs bows is not simply a figure within the painting, but also a representation of the overall control exerted by the media and social norms. The act of painting live on television invites viewers to question their relationship to authority and conformity. The performance thus becomes a mirror that reflects social structures and the individual’s place within them.

Project Details

Type: painting

Location: Albania